Research & Usability Studies for Applause
Designing, executing research and usability studies for corporate clients of Applause in Europe and preparing, presenting results with recommendations to improve the user experience design of the product.
UX STUDY 1: IMPROVING THE USER EXPERIENCE & INCREASING THE CONVERSION RATE
Global mobile gaming company which launched the beta version of its Android app wanted to conduct a research to uncover the reasons behind the low adoption rates in certain territories. We proposed a market study to understand the motivations and behaviours of the users in those territories followed by a usability study to test the user experience on the app.
Understanding different user behaviour in different markets
I created a survey for the market study to understand gaming, media consumption habits of users in 4 countries and to evaluate the assumptions of the gaming company. I analysed the quantitative and qualitative data obtained with the market study and created a report including main findings for each country.
User testing to find the pain points
For the second round I designed a usability study for two countries, one of which the app is performing well and in the other one churn rate is high. 50 people participated in the remote usability study where video was optional but encouraged with bonus payment. I analysed the data and produced an expert report including the results, heuristic analysis of the app and my recommendations to improve the experience while solving usability issues.
Tools/Platforms I used
Qualtrics (for preparing the survey and data collection), UTest (for recruiting testers)
UX STUDY 2: EVALUATING A PRODUCT IDEA AND ESTABLISHING A DESIGN STRATEGY
A global commercial bank had an idea of building a website targeting children under 18 years old and wanted to conduct research to evaluate the idea. We had a week and a very limited budget. I proposed a survey based research to understand the behaviours and motivations of the users in the target group. Also I suggested including their parents in the study to get a better understanding of the environment of the children.
Understanding motivations and behaviours of the users
I created a survey to understand how children under 18 year old use digital tools and technologies and their motivations around the topic of the idea for the website. We run the study with 10 children between 10-17 years old and their parents. Synthesizing the data I created a product strategy for the client.
Tools I used
Qualtrics (for preparing the survey and data collection), UTest (for recruiting testers) and Microsoft Powerpoint (for preparing/presenting the findings and the strategy)
UX STUDY 3: UNCOVERING PAIN POINTS AND IMPROVING USABILITY OF A WEBSITE
An Italian publishing company which built a website to help Italian literature teachers prepare for their classes has been getting complaints related to issues with discoverability of content on the website. I proposed a usability study with a small size group of teachers who are not tech-savvy. We also agreed on doing a heuristic analysis of the website.
Usability testing to observe how the target group use the product and to uncover the pain points
I designed a remote usability study including the customer journeys of searching and browsing for content on the website. We run the test with 10 participants in the target group identified. I analysed the collected qualitative data and watch user videos to determine the pain points. I prepared a report including my recommendations to improve the user experience on the website with the heuristic analysis.
Qualtrics (for preparing the survey and data collection), UTest (for recruiting testers) and Microsoft Powerpoint (for preparing/presenting the findings and recommendations)